About Teramot

Purpose: "To drive better, evidence-based decisions and shape a smarter world.”

Mission: "To transform raw data into actionable insights, empowering businesses to make faster and better decisions with AI-driven autonomy.”

Vision: "To create a smarter world where every decision is effortlessly powered by all available evidence.”

1. Introduction (5 minutes)

• Objective: Explain the purpose of the workshop and why defining mission, vision, and purpose is important for the organization.
  • Define Mission as what the company does.
  • Define Vision as the future impact or goal.
  • Define Purpose as the "why" behind the company's existence.

Tip: Provide 1-2 examples from well-known companies to clarify these concepts.

2. Defining the Purpose (10 minutes)

• Activity: Ask participants to brainstorm the core reasons the company exists.
  • Pose questions like:
    • What problem does the company solve?
    • Why do customers care about what we do?
  • Collect quick responses from everyone (either verbally or using sticky notes).

Outcome: A clear, concise statement that defines the company's purpose (1-2 sentences).

3. Crafting the Mission (7 minutes)

• Activity: Transition to the mission by asking:
  • What does the company do today to fulfill its purpose?
  • What are the core activities, products, or services?
• Ask for 1-2 responses from each participant, capturing key activities.

Outcome: Draft a mission statement based on inputs, summarizing what the company does to achieve its purpose.

4. Envisioning the Future (5 minutes)

• Activity: Guide participants in envisioning the long-term future:
  • What is the ideal impact of the company in 5-10 years?
  • How do we hope to change the industry or community?
• Encourage short, aspirational answers.

Outcome: Develop a vision statement that captures the company’s future ambition.

5. Wrap-up (3 minutes)